Made to Stick

Editorial review

Chip and Dan Heath examine why certain ideas — proverbs, urban legends, conspiracy theories, great speeches — get remembered while business memos and public-service campaigns are forgotten. They distill six principles that distinguish sticky from forgettable communication and apply them across politics, education, and the workplace.

Summary

Chip and Dan Heath examine why certain ideas — proverbs, urban legends, conspiracy theories, great speeches — get remembered while business memos and public-service campaigns are forgotten. They distill six principles that distinguish sticky from forgettable communication and apply them across politics, education, and the workplace.

Key takeaways

• 1

  Made to Stick rewards readers who want depth as well as momentum.

• 2

  The atmosphere and prose earn a second look after the final chapter.

• 3

  A strong literary fiction discovery on Xdrapi.

• 4

  Xdrapi highlights it for balanced, premium editorial curation.