Competing Against Luck

Editorial review

Christensen and his co-authors argue that successful innovation comes from understanding the 'job' a customer is hiring a product to do — including its functional, emotional, and social dimensions — rather than from demographic targeting or feature competition.

Summary

Christensen and his co-authors argue that successful innovation comes from understanding the 'job' a customer is hiring a product to do — including its functional, emotional, and social dimensions — rather than from demographic targeting or feature competition.

Key takeaways

• 1

  Competing Against Luck rewards readers who want depth as well as momentum.

• 2

  The atmosphere and prose earn a second look after the final chapter.

• 3

  A strong literary fiction discovery on Xdrapi.

• 4

  Xdrapi highlights it for balanced, premium editorial curation.